Bing Lee Launches the Bing Lee Alive App

Today, Bing Lee takes the next step in using the latest technology to communicate to its customers with the Bing Lee Alive app, available to download via the Apple App Store or the Google Play store. Simply type in “Bing Lee Alive” in the search field of either store to easily find our app.

Whenever you see the Bing Lee Alive logo on our catalogue or in store, you’ll be able to unlock information on new products and chances to win great prizes. And it’s a cinch to actually use the app as well.

For example, on our latest catalogue you’ll see Bing Lee Alive featured on the front cover on the bottom banner and on the LG Smartwasher. All you have to do is start the Bing Lee Alive app, and the phone’s camera will activate. Press launch on the screen and hover over the Bing Lee Alive logo and a short video will start, taking you through the features of LG Smartwasher.

One of the great things is that the video is preloaded when you install the app, so you won’t have video quality issues when you playback and won’t be relying on a strong mobile network to stream the video – you can playback even if you have mobile data turned off.

Once the video is over, press the “win” button on the bottom right hand corner and you’ll be taken to a mobile-friendly web page where you can enter your details to win a great prize – in this case, one of the LG Smartwashers that was featured on the video. Over the coming months we’ll be showcasing lots of new and exciting products across home appliances, cooking, television and computers amongst many others.

Make sure you keep the Bing Lee Alive app up to date so that you’ll be able to check out the latest content and participate for your chance to win! Thanks for joining us in this exciting new communication platform for Bing Lee, we look forward to seeing you in-store and online soon! Here’s a quick visual guide to the app:

First, you can see the Bing Lee Alive logo on this page:



Next, here’s the Bing Lee Alive app loading:



Here’s the launch screen with the camera activated:



Simply press the launch button:


When you hover over a Bing Alive logo, a video will instantly come to life:

Turn your phone sideways for a full screen presentation.


Once the short video finishes, press the “win” button on the right lower screen:



Follow the instructions to enter our competition to win,. and good luck!


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