Bing Lee Launches Samsung Experience Destination

Bing Lee and Samsung today launched a major retail experience installation at Bing Lee’s Rhodes Shopping Centre store, designed to profile a selection of its Home Appliance products to Australian shoppers in an immersive and interactive way. The event was attended by Yenda and Lionel Lee, as well as Mr Yoon and Phil Newton from Samsung.

This display is the first of its kind for Samsung’s home appliance retail operations in Australia. The 100 square metre stand offers hands on product experiences through plumbed and connected Samsung home appliance products while customers visit the Bing Lee store. When shopping during peak periods, Bing Lee customers can also enjoy a beverage from the coffee machine located at the stand while they explore Samsung products.

The home-inspired design showcases a number of premium and innovative home appliances and also allows consumers to interact with the products. The space features zones of products including refrigerators, washing machines, microwaves, vacuum cleaners and dishwashers.

Galaxy tablets situated throughout the stand deliver an interactive way to discover products based on a number of questions. The customer can then have the information on the most relevant products emailed or sent via SMS to them.

A number of the products in the washing machine and refrigerator zones will be fully functional, enhancing the shopping experience and providing a realistic understanding of the product benefits in a realistic setting. The retail stand will also have a Samsung trained product expert available to provide consumers with specialised advice during peak trading hours.

The installation at the new Bing Lee Rhodes Shopping Centre will be open to the public from today, so be sure to come down and check out the new Samsung Retail Experience.

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