Olympus: Creative Flashes Make Iconic Cameras

In 1919, an optical company called Takachiho Seisakusho was founded in Japan. Ancient Japanese mythology speaks of a peak called Mt. Takachiho, where all of the gods reside, and it was this place that inspired founder Takeshi Yamashita when he was choosing a name for his new corporation.

At the time of its founding, the company mainly produced microscopes and thermometers. In order to make the brand more internationally appealing, the more European sounding name Olympus was chosen for its products, which began to be widely distributed in 1921. The name Olympus was picked because the Greek gods and goddesses resided on Mt. Olympus, according to ancient mythology.

Following the worldwide success of the Olympus range of products, the company’s name was changed to Olympus Optical Co., Ltd in 1949. As of 2003, the official name of the company is the Olympus Corporation. The name Olympus is synonymous with cameras, but the brand produces a wide variety of other products as well.

One of its most successful divisions is its medical equipment manufacturing. Here’s an interesting factoid: approximately 70% of all of the gastrointestinal endoscopes used for diagnosing medical conditions that affect the oesophagus and intestinal tract are manufactured by Olympus.

Throughout the world, Olympus employs more than 39,000 people and has offices around the globe. Olympus founded Olympus Australia Pty. Ltd in June 1997 to distribute its medical and life sciences products throughout Australia, New Zealand and the South Pacific region. The headquarters for the subdivision is in Waverley, Victoria. Olympus also operates Olympus Imaging Australia Pty Ltd, which is based in Macquarie Park, New South Wales. This unit of the Olympus Corporation is responsible for bringing Olympus’ well-known camera collection to consumers throughout the region.

In addition, the company distributes Olympus binoculars and voice recorders. The cameras produced by Olympus have always been on the cutting edge of technology, but when demand began to shift from cameras that used film to those that captured images digitally, the brand really took the lead worldwide in terms of innovation. The company’s SLR digital cameras produced in the 1990s had the highest resolution available. In fact, the number of pixels available in these early models was more than double what was available in competitors’ offerings.

While Olympus continues to produce digital SLR cameras, many people best know the brand for its point-and-shoot models. These cameras are designed for use by those who want the ability to take breathtaking pictures without having to make adjustments each time they’re ready to snap a photo. The compact digital camera range includes four lines.

The Smart Series is intended for basic, everyday use and includes colourful, stylish options like the VR-160. The Tough Series, which includes the TG-320, is built to be extra durable for use during sports and outdoor activities. The Traveller Series consists of lightweight models with special features to take beautiful landscape shots, and cameras in the Creator Series allow users to edit photos without having to import them to a computer.

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