We’ve had some great feedback about the ads we’ve been creating over the last few years – quirky, family oriented and memorable. We’re going live right now with the next batch of TV ads and thought it would be a good opportunity to expand on some of the messaging that we’re delivering on these new ads.
ADVERTISEMENT NO.1: “THEO”
Anyone that works at Bing Lee knows Theo, who helps run our Old Guildford Store below head office. Theo has been with us for 40 years and has seen many product categories come and go – Black and White TVs to Colour, to Digital and now “Smart”; computers go from desktops to touch screen tablets; and record players to mp3 players.
At the core of it, though, Theo is still ingrained with the same culture that he was taught the day he arrived at Bing Lee – to provide great customer service and provide great advice to help customers make the right purchasing decision. And ultimately, that’s what we hope all of our customer-facing staff deliver every time you step into a Bing Lee store.
ADVERTISEMENT NO.2: “THE WAREHOUSE”
You may not know this, but in addition to all the stock we carry and display in each our stores, we also have a central warehouse full of TVs, air conditioners, fridges, washing machines and other large products. This means that even if the item you’ve chosen at your local store only has display stock, we can still arrange delivery to your home from our warehouse, in some cases the next day.
ADVERTISEMENT NO. 3: “CHANGING PRICES”
It’s a dynamic time we live in, and that applies to stores like ours that offer electronics goods. As the market shifts, we’ve committed to making sure we can offer the best of both worlds – great advice based on what you need for your lifestyle and situation, and competitive prices that are monitored on a daily basis.
With these new ads hopefully you get a feel for what we offer as a consumer electronics retailer – a friendly family-based in-store experience, backed up by a solid logistics system, and daily tracking of market prices so you can be assured of getting a great deal from us every day of the week.
Thanks for reading and have a great weekend. Here’s the collection of the new ads below: